American Outlaws New Jersey

American Outlaws is the largest U.S. Soccer supporter group, uniting fans nationwide. For the NJ chapter, I led a full rebrand that included a new logo, website, and online merch shop, along with email campaigns, posters, and digital graphics. The refreshed identity gave the chapter a bold, cohesive look that members could proudly represent at games, watch parties, and community events. After completing this design NYC chapter reached out for similar branding.

Brand Identity | Logo Design | Website Design | E-commerce
Email Campaigns | Poster Design | Merchandise

Soccer ball on green field with 'AOU' spelled out in large stylized letters, featuring a blue triangle with stars, crossed baseball bats with a football, and the outline of New Jersey.
Three posters advertising a soccer match between USA and Costa Rica, with patriotic colors and symbols of the USA and Costa Rica, dated September 1, 2017, at Red Bull Arena.

A refreshed look for America’s biggest soccer supporter group.

A person holding a red tote bag decorated with white stars. The bag has a logo and text that reads 'American Outlaws NJ'.

UNITE & STRENGTHEN