Tabbys Place: A Cat Sanctuary

Tabby’s Place, a nonprofit cat sanctuary, originally ran its online store through Zazzle, but the designs were outdated, inconsistent with their color theme, and not regularly updated. I fully revamped the shop by modernizing the branding, creating new designs based on their core slogans, and building a cohesive look that reflected their mission. Another challenge was the quality of products from Zazzle, which had led to complaints from supporters. I connected Tabby’s Place with one of my trusted print vendors who could deliver higher quality apparel and merchandise. The new site launched in March 2025, and since then sales have already shown a noticeable increase, generating a stronger stream of funds to support the sanctuary’s work.