Downtown Cranford

The Downtown Cranford rebrand focused on creating a modern identity that honors the town’s history while making it more adaptable across digital, print, and environmental applications. The previous logo had become dated and difficult to apply consistently, so I explored ways to simplify and refine the visual system. Working closely with the DMC, we discovered an old map of Cranford featuring a unique “C” shape that became the foundation for the new logo. I built a refreshed identity around this mark, designing mockups across signage, merchandise, digital platforms, and promotional materials to show how the brand could live in the real world. The result was a timeless and versatile identity system that better reflects the character and vibrancy of Cranford while supporting local business visibility and community pride